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https://www.schoolofdigitalmarketing.co.in/

#1 Digital Marketing Courses in Pune with Placement Support

Digital Marketing Courses in Pune with 100% Placement, Integrated with AI and GenAI Tools

Join our comprehensive Digital Marketing Courses in Pune Integrated with AI and GenAI Tools — 12+ Years of Excellence and 28,000+ Careers Transformed

Awarded #1 Digital Marketing Training Institute

By Leadership India

• Live Masterclasses on Integrated with AI and GenAI Tools, Personalized Marketing & More
• Simulated Campaigns & Real-World Case Studies
• Course Duration: 2.5 Months (Online / Offline)
• Digital Marketing Course Fees: ₹21,000/- with installment options.
• Our branches: Tilak Road & Pimple Saudagar
• Master AI Tools Like ChatGPT, DeepSeek, Microsoft Copilot & 50+ Modules.

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Rating 4.9/5 By 31,562  Students ★★★★★

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DIGITAL MARKETING TRAINING INSTITUTE IN PUNE INTEGRATED WITH AI AND GENAI TOOLS

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Programme Highlights

School of Digital Marketing Provides Top Digital Marketing Courses in Pune Integrated with AI and GenAI Tools, 100% Placement, Practical and Google Certifications, at Affordable Fees

• Live Masterclasses on Generative AI, Personalized Marketing & More

• Simulated Campaigns & Real-World Case Studies

• India’s No.1 Digital Marketing Institute

• Practical Training With 100% Placement

• Practically Work on Projects & Case Studies

• Live Classes by Mentor

• Learn From Industry Experts

• Domain & Hosting (WordPress)

• Google Ads Certifications Covered

• Online, Offline & Hybrid Sessions Available

• Trained 28000+ Students

• 9+ Digital Marketing Certifications

• Mock Interviews

• 6 Months of Membership

• Flexible Batch Timings

• Daily Session Recording Provided

• Recruiting Partners

• Internship Offered

• Digital Marketing Courses in Pune, Designed for Students and Working Professionals

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What our Students Say

Premium School of Digital Marketing is a Digital Marketing Institute in Pune Integrated with AI and GenAI Tools to Individuals Who Want to Learn Digital Marketing

Abhishek Chudiwal – Merkle Sokrati

Akash Kapshikar – Gera Developers

Apoorva Jadhav – Return on Web

Weekday, Online & Offline Batches for Digital Marketing Courses in Pune Integrated with AI and GenAI Tools

Batch Timings for Digital Marketing Courses in Pune

Tilak Road Branch PCMC Branch Malad West Branch Andheri Branch

Faculties young enough to understand you and experienced enough to train you

Rohit Shelwante

Director School of Digital Marketing10+ Years of Experience

Ashwani Paswan

Digital Marketing Head Cybage Technology

Swapnil Narake

Digital Marketing Manager Sahyadri Hospitals

Gautam Sharma

Digital Marketing Trainer

Abhay Pandey

Programmatic Specialist @Google

Suyash Basate

Freelance Content Marketer & Digital Marketer

Pankaj Solanki

Digital Marketing Faculty of Maic College & Founder of Easy Digi Academy

Sagar Shah

Performance Marketer & Trainer

Our Alumni Work At

Become a Certified Google Ads Expert and Take Your Career to New Heights

Get Certified in Digital Marketing with the Finest Digital Marketing Training Institute in Pune

Google AdWords Display Certification

Google Ads Search Certification

Video Advertising Advanced Certification

Analytics certification Certifications

Let’s be in the Lane of Digital Memories

Make Your Memories Last a Lifetime with Digital Marketing Skills from the Top Digital Marketing Training Institutes in Pune

Digital Marketing Course Content Details [Updated 2026]

Course Overview

Digital Marketing Overview

Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

Search Engine Optimization (SEO)

• What are Search Engines and Basics?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

Website Structuring

• What is Website?- Understanding website
• How to register Site & Hosting of site?
• Domain Extensions

Website Creation Using WordPress

• Web Page Creation
• WordPress Themes, Widgets, Plugins
• Contact Forms, Sliders, Elementor

Blog Writing

• Blogs Vs Website
• How to write blogs for website
• How to select topics for blog writing
• AI tools for Blog writing

Google Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

Understand Acquisition & Conversion

• Traffic Reports
• Events Tracking
• Customization Reports
• Actionable Insights
• Making Better Decisions
• Comparision Reports

Google Search Console

• Website Performance
• Url Inspection
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions

Search Marketing

YouTube Monetization

• YouTube channel monetization policies
• How Does YouTube Monetization Work?
• YouTube monetization requirements

Social Media Tools

• What are the main types of social media tools?
• Top Social Media Tools You Need to Use
• Tools used for Social Media Management

Social Media Automation

• What is Social Media Automation?
• Social Media Automation/ Management Tool
• Buffer/ Hootsuite/ Postcron
• Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
• Add/ Remove Profiles in Tools
• Post Scheduling in Tools
• Performance Analysis

Facebook Ads

• How to create Business Manager Accounts
• What is Account, Campaign, Ad Sets, Ad Copy
• How to Create Campaigns on Facebook
• What is Budget & Bidding
• Difference Between Reach & Impressions
• Different Objectives for campaigns
• Types of Ads, placements
• Facebook Retargeting

Instagram Ads

• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC, vCPM, ECPC, CPA, CPV Bidding
• Dynamic Search Campaign, Call Only Campaigns
• Targeting Options- Target & Bid, Bid Only, Placements,
• Keywords, Topics, Contextual Targeting

LinkedIn Ads

• How to create Campaign Manager Account
• What is Account, Campaign Groups, Campaigns
• Objectives for Campaigns
• Bidding Strategies
• Detail Targeting
• Advanced Audience Targeting
• Ad Format
• Conversion Tracking

YouTube Advertising

• How to run Video Ads?
• Types of Video Ads:
• Skippable in Stream Ads
• Non Skippable in stream Ads
• Bumper Ads
• Bidding Strategies for Video Ads

Google PPC

• Ad-Words Account Setup
• Creating Ad-Words Account
• Ad-Words Dash Board
• Billing in Ad-Words
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Ad-Words
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Ad groups and Keywords

Search Ads/ Text Ads

• Text Ads and Guidelines
• Landing Page Optimization
• Performance Metrics: CTR, Avg. Position, Search Term
• Report, Segment Data Analysis, Impression Shares
• AdWords Policies, Ad Extensions
• CPC bidding
• Types of Keywords: Exact, Broad, Phrase
• Bids & Budget
• How to create Text ads

AI Marketing

Introduction to Artificial Intelligence (AI)

• What is AI and how it is used in daily digital marketing tasks
• Understanding AI vs automation (simple explanation)

Overview of Popular AI Tools

• Introduction to ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot
• Use cases of each tool in marketing and content creation

Getting Started with ChatGPT

• What is ChatGPT and how to use it
• Writing basic prompts
• Using ChatGPT for content ideas, captions, and blogs
• Do’s and don’ts while using ChatGPT

Perplexity for Research & Learning

• What is Perplexity AI
• How to use it for quick research and fact-checking
• Finding reliable sources and summaries
• Difference between ChatGPT and Perplexity (basic level)

Introduction to Google Gemini

• What is Google Gemini
• How Gemini helps with ideas, drafts, and planning
• Using Gemini with Google ecosystem (Docs, Search basics)

Basics of Microsoft Copilot

• What is Microsoft Copilot
• Using Copilot in Word, Excel, and PowerPoint (basic use cases)
• AI support for presentations, reports, and emails

AI for Everyday Digital Marketing Tasks

• Social media content ideas
• Blog outlines and SEO content support
• Basic ad copy and email drafts

AI Best Practices & Limitations

• Do’s and don’ts while using AI tools
• Importance of human editing and originality
• Ethical and responsible use of AI

Growth & Analytics

Image Ads

• Image Ad Formats and Guidelines
• Targeting Methods: Keywords, Topics, Placement Targeting
• Performance Metrics: CPM, vCPM, Budget
• Report, Segment Data Analysis, Impression Shares
• Frequency Capping
• Automated rules
• Target Audience Strategies

Video Ads

• How to Video Ads
• Types of Video Ads
• Skippable in stream ads
• Non-skippable in stream ads
• Bumper Ads
• How to link Google AdWords Account to YouTube Channel

Discovery Ads

• What are Discovery Ads
• How to Create Discovery Ads
• Bidding Strategies
• How to track conversions

Bidding Strategies in Google Ads

• Different Bidding Strategies in Google AdWords
• CPC bidding, CPM bidding, CPV bidding
• How to calculate CTR
• What are impressions, impression shares

Performance Planner

Lead Generation for Business

• Why Lead Generation Is Important?
• Understanding the Landing Page
• Understanding Thank You Page
• Landing Page Vs. Website
• Best Practices to Create Landing Page
• Best Practices to Create Thank You Page
• What Is A/B Testing?
• How to Do A/B Testing?
• Converting Leads into Sale
• Understanding Lead Funnel

Conversion Tracking Tool

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization

Remarketing and Conversion

• What is conversion
• Implementing conversion tracking
• Conversion tracking
• Remarketing in adwords
• Benefits of remarketing strategy
• Building remarketing list & custom targets
• Creating remarketing campaign

Quora Marketing

• How to Use Quora for Marketing
• Quora Marketing Strategy for Your Business

Planning & Strategy

Growth Hacking Topic

• Growth Hacking Basics
• Role of Growth Hacker
• Growth Hacking Case Studies

Introduction to Affiliate Marketing

• Understanding Affiliate Marketing
• Sources to Make money online
• Applying for an Affiliate
• Payments & Payouts
• Blogging

Introduction to Google AdSense

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

• Adding GTM to your website
• Configuring trigger & variables
• Set up AdWords conversion tracking
• Set up Google Analytics
• Set up Google Remarketing
• Set up LinkedIn Code

Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works.
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.
• CAN SPAM Act
• Email Marketing Best Practices

SMS Marketing

• Setting up account for Bulk SMS
• Naming the Campaign & SMS
• SMS Content
• Character limits
• SMS Scheduling

Media Buying

• Advertising: Principles, Concepts and Management
• Media Planning

What’s App Marketing

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile Setup
• Auto Replies

Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Project & Interview

Freelancing Projects

• How to work as a freelancer
• Different websites for getting projects on Digital Marketing

Online Reputation Management

• What Is ORM?
• Why We Need ORM
• Examples of ORM
• Case Study

Resume Building

• How to build resume for different job profiles
• Platforms for resume building
• Which points you should add in Digital Marketing Resume

Interview Preparation

• Dos and Don’t for Your First Job Interview
• How to prepare for interview
• Commonly asked interview question & answers

Client Pitch

• How to send quotation to the clients
• How to decide budget for campaign
• Quotation formats

Graphic Designing: Canva

• How to create images using tools like Canva & PosterMyWall tools
• How to add effects to images

Digital Marketing Course Overview

Can I Study Digital Marketing courses in Pune offline

Certainly! You can find offline Digital Marketing Courses In Pune to enhance your skills and knowledge. Digital Marketing courses in Pune offer more structure and guidance, but they also require more time

What things do you learn in a digital marketing course?

Students will learn about SEO, Social Media, Google Ads, Facebook Ads, the different types of content, such as blog posts, infographics, and ebooks, as well as how to create a content marketing strategy. They will also learn about the different stages of the content marketing funnel, from attracting prospects to converting them into customers.

Online vs Offline Digital Marketing Courses Which is Better?

More personal interaction with instructors and peers: Offline courses offer the opportunity to interact with instructors and peers face-to-face, which can lead to a more personalized learning experience and the opportunity to network with other professionals in your field

Is digital marketing a good career?

Digital Marketing Skills are high in demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise. Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence

School of Digital Marketing provides digital marketing classes in Tilak Road

What are the qualifications criteria for a digital marketing course?

• You can take up a digital marketing course after the 12th
• Basic computer skills and internet familiarity
• Passion for creativity and staying updated on trends
• No Need for Technical Knowledge

School of Digital Marketing provides digital marketing training in Tilak Road

Is a digital marketing certificate well worth it?

• A digital marketing certificate can help you stand out to potential employers and demonstrate your skills and knowledge in the field.
• The Google Digital Marketing Certification is absolutely worth your time and effort
• School of Digital Marketing provides digital marketing courses in Tilak Road

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40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses

Students Reviews & Ratings on our Digital Marketing Course

Students and Professionals Can Explore these Digital Marketing Classes In Pune to Find the One that Suits their Requirements the Best. Listen to What Our Students Have to Say About Us

I recently completed my digital marketing classes in Pune, and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, presenting the material in a clear and engaging manner.

Rutuja Mohol

I was searching for digital marketing courses near me and found the best Digital Marketing institute in Pune. I have completed my Digital Marketing course here, and they have experienced faculties from the industry. I highly recommend everyone to join the School of Digital Marketing for their digital marketing needs.

Amit Ranade

One of the best digital marketing institutes in Pune. covering each and every topic thoroughly. The staff is highly knowledgeable, and the faculties are experienced. The institute offers flexible batches and provides 100% placement assistance. It was a wonderful learning experience

Sara Ansari

Hi everyone, it was a great platform for me to enhance my digital marketing and personal skills. It is the best institute for a Digital Marketing course in Pune. with well-experienced teachers. Your confidence will be higher as you leave this institute as a professional!

Priti Bhor

I recently completed my digital marketing course in Pune. and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, and they presented the material in a clear and engaging manner..

Deepak J

How to Get Your Google Certification?

• To get started: Go to Google Partners
• Click “Certifications”
• Click “See exams”
• Hover over an exam section and click “Exam Details”
• Click “Take Exam”
• The exam will now start in your web browser

Benefits of Becoming a Google Certified Professional?

• Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
• After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you.

There are Six Google Ads Certifications Available Today:

• Google Ads Search
• Google Ads Display
• Google Ads Video
• Shopping ads
• Google Ads Apps
• Google Ads Measurement

All these certifications are FREE OF COST!!

Skill Sets For Successful Digital Marketing Careers

• Communication skills
• Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments
• Training the team
• Socializing skills
• Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.
• Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)
• Analytics

Advantages of Digital Marketing

• Target the Right Audience
• Improve Cost Effectiveness
• Optimize and Obtain Better Conversion Rates
• Accurately Measure All Results
• Gain Brand Credibility and Drive Online Sales
• Broaden Reach
• Enhance Share-ability
• Leverage Segmentation
• Improve ROI Substantially

Benefits of a Career in Digital Marketing in 2025

• No Specific Background Education Required
• Massively Growing Demand for Digital Marketeers
• High-Paying Jobs
• Fast-Growing Industry
• Diverse Career Paths
• Entrepreneurship Opportunities
• Freelance Opportunities
• Opportunity to Explore Diverse Sectors

Digital Marketing FAQs That We Have The Answers To

Sessions

Q. Is Digital Marketing Demo Session Free?

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Q. Is there any Flexible Timing for working professionals?

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Q. Can we come and see your offices?

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

Q. Who is the faculty? Are they qualified to give training for digital marketing?

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

Q. What locations do you cover?

We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane..

Course Content

Q. Where and When can I take Digital Marketing exam?

You can attend the examinations at any centers of School of Digital Marketing.

Q. Who can pursue the Digital Marketing course?

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Q. Do we need a laptop to start this course? Do we need Internet Connection? You People provide it?

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

Q. What are the difference between your Digital Marketing courses in Pune and that of other institutes?

The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Q. Can I get Job Assistance from your side after completing the Digital Marketing course?

Yes we provide 100% of job assistance until you get placed.

Career Outcomes

Q. What if I miss the Digital Marketing lecture?

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

Q. What are your payment terms and what are payment modes are available?

You can pay online with a credit card or a debit card, net banking or EMI alternative.

Q. Who are your students?

Our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.

Q. Which Digital Marketing Certification you covered?

We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

Others

Q. Do I need any technical knowledge to pursue Digital Marketing Course?

No, You just need to have the basic browsing knowledge & rest will take care of.

Q. Can I work as freelancer or self-employed individual?

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Q. Do you provide any Training Material?

Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

Q. Will we get any support from your people in future if I start my business?

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

Fees & Placements

Q. What Are The Fees For A Digital Marketing Course In Pune?

If You Are Looking for a Digital Marketing Course In Pune Fees You Will Find Different Prices For Digital Marketing Courses In Pune starting from 99/- Rs To 1,00,000/- Rs

Q. Can I Pay the Digital Marketing Course In Pune Fee In Installment?

Yes, you can pay your Digital Marketing Course fees in 2 installments. 60% while joining and the remaining balance after a month

Q. Do you provide 100% job placement in your Digital Marketing Training Institute in Pune?

Yes We Do Provide 100% Job Placement Support

Q. What Is the Average Salary Package After Doing Digital Marketing Classes In Pune?

Digital Marketer salary in Pune with less than 1 year of experience to 6 years ranges from ₹ 1.2 Lakhs to ₹ 8.5 Lakhs with an average annual salary of ₹ 3.7 Lakhs based on 288 latest salaries.

Q. How many months to complete a digital marketing course in pune?

Learning digital marketing typically takes one to three months. Digital marketing uses online channels and tools to promote products and services, making it a highly targeted and measurable approach.

Start changing your career today.

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